PRINT®: The Psychometric That Explains Why People Do What They Do

PRINT reveals the unconscious motivators behind behaviour, which makes it unusually useful for leadership development. T2 is a certified PRINT provider.

Created by the Paul Hertz Group and used by T2 to build genuine self-awareness, PRINT® uncovers what drives a person — not just how they act, but why they act that way in the first place.

Book a PRINT® conversation

What is PRINT®?

PRINT® is a psychometric tool that uncovers the Unconscious Motivators® behind a person’s behaviour. It was created by the Paul Hertz Group, and it answers the question most assessments skip over. Not how a person acts, but why they act that way in the first place.

Every person has a unique pairing of two Unconscious Motivators®, a Major and a Minor, drawn from nine in total. Each Motivator reflects a core drive, such as the need for things to be perfect, correct and right, the need to succeed and achieve, or the need for peace and harmony. The two at the top shape the patterns that play out across someone’s working life, often without them being fully aware of it.

How does PRINT® work?

PRINT® identifies your Major and Minor Unconscious Motivators® and combines them into a single profile. With nine motivators, and a Major and Minor for each person, there are 72 possible PRINT® profiles in total. Each one comes with a two part picture that makes it immediately useful at work.

What are best self and shadow behaviours?

Best self behaviours describe how someone shows up at their most effective, when their needs are being met. Potential shadow behaviours describe what surfaces under pressure, or when those needs go unmet, the patterns that can quietly hold a person back.

PRINT® also reveals your triggers, the situations and other people’s actions that tip you out of best self and into shadow. Once you can see your triggers coming, you can catch yourself, recover faster, and spend more time at your best.

Why do your Unconscious Motivators® matter?

Our motivators are with us long before we are conscious of them, and they keep driving our behaviour throughout our working lives. Understanding them gives people a practical answer to why they do what they do, why certain situations set off a particular reaction, and where their default patterns come from. More than that, it shows people a clear route to spending more time in best self and less time in shadow.

How is PRINT® different from other personality assessments?

Most personality assessments describe how you behave or what you prefer. Think Myers-Briggs, DISC or StrengthsFinder. PRINT® goes a layer deeper, to the why beneath the behaviour. It does not put you in a fixed box or hand you a label to live up to. It explains the motivations driving your behaviour, which means you can work on the behaviour rather than just name it.

Who is PRINT® for?

PRINT® works for anyone whose role depends on understanding themselves and the people around them. We use it most with leaders who want to lead with more self-awareness, with teams who want to understand what makes each other tick, and with organisations building a shared language for how their people work together. It suits one to one development just as well as a full team session.

What do you get from a PRINT® assessment?

Each person completes a short online survey and receives a personalised PRINT® report. It identifies their Major and Minor Unconscious Motivators®, the best self and shadow behaviours that come with each, and the specific triggers that push them towards shadow. The report becomes a shared language for understanding what drives a person, and a reference point they return to long after the assessment itself.

How does T2 use PRINT®?

At T2, PRINT® sits within our Leading Yourself work, where it forms part of a wider conversation about self-awareness. We use it in one to one coaching, in leadership development, and in team sessions where understanding what drives each person changes how a group works together. It also connects to our Human Iceberg Model, where PRINT® reveals the why beneath the waterline, the motivators that explain the behaviours other people see above it.

Start with PRINT®

If you want to understand what really drives you, or the people you lead, PRINT® is the place to start. Talk to us about a one to one profile, a team session, or PRINT® as part of a wider leadership programme.

Book a PRINT® conversation

PRINT® FAQs

How many Unconscious Motivators® are there?

There are nine Unconscious Motivators® in total. Each person has a unique pairing of a Major and a Minor, which combine into one of 72 possible PRINT® profiles.

Who created PRINT®?

PRINT® was developed by the Paul Hertz Group. T2 are licensed practitioners who use it to build genuine self-awareness with leaders and teams.

How is PRINT® different from Myers-Briggs or DISC?

Most assessments describe how you behave. PRINT® goes a layer deeper to the why beneath the behaviour, so you can work on the behaviour rather than just name it. It does not put you in a fixed box.

What are best self and shadow behaviours?

Best self behaviours are how you show up at your most effective, when your needs are met. Shadow behaviours surface under pressure or when those needs go unmet. PRINT® also reveals the triggers that tip you from one to the other.

How do I take a PRINT® assessment?

You complete a short online survey and receive a personalised PRINT® report identifying your Major and Minor motivators, your best self and shadow behaviours, and your triggers. Get in touch and we’ll set you up.

PRINT contact – T2 team

Let's Talk About Your Leadership

If you're ready to develop your people using genuine self-awareness, we'd love to talk. Book a conversation and we'll help you get started with PRINT®.

Book a conversation Speak to the team